Austria, Dominican Republic, Ireland, Portugal, Scotland and South Africa headline premier destinations; IGTM expands PGA Show partnership with curated content and show floor presence
FRISCO, Texas – Global golf travel will take center stage at the 2026 PGA Show, as premier international destinations, resorts, tour operators and travel services convene in the Golf Travel Pavilion, January 20–23, 2026, at the Orange County Convention Center in Orlando, Florida.
Designed to connect PGA of America Golf Professionals and industry leaders with top-tier golf travel partners, the Golf Travel Pavilion will feature leading destinations such as Austria, the Dominican Republic, Ireland, Portugal, Scotland and South Africa, alongside golf tour companies and travel product providers supporting the continued growth of golf tourism worldwide.
Attendees also will have the opportunity to engage directly with renowned golf travel operators such as Haversham & Baker, Premier Golf, IBT Golf Travel and Guatemala’s Luxury Fish & Golf, as well as hospitality experts from Omni Hotels & Resorts, the Official Hotel & Resort of the PGA of America.
Building on the PGA Show’s expanding focus on golf travel, the International Golf Travel Market (IGTM) has become a supporting partner of the Golf Travel Pavilion and will have a dedicated presence on the show floor at Booth #3691. The growing partnership underscores a shared commitment to elevating golf travel education, business development and global connections for PGA Professionals and industry stakeholders.
As part of the collaboration, IGTM will present a featured, curated session on The Clubhouse Stage offering insight into global golf travel trends, destination development and consumer demand shaping the future of golf tourism. The session, held Jan. 21 at 4:00 p.m., will be led by IGTM, with Omni Hotels & Resorts and Algarve Portugal, exploring the evolving golf travel market and emerging opportunities for PGA Professionals to drive engagement and participation through travel-focused offerings.
The Golf Travel Pavilion and related programming reflect the PGA Show’s role as the industry’s leading marketplace for innovation, education and business growth, bringing golf travel into sharper focus as a powerful driver of engagement, experience and global connection.
About the PGA Show
The PGA Show, organized in partnership by PGA Golf Exhibitions (part of RX) and the PGA of America, is the premier destination for the business of golf – a $102 billion industry in the United States. Held annually at the Orange County Convention Center in Orlando, the PGA Show attracts some 30,000 industry professionals from around the world and features the latest innovations in golf equipment, apparel and technology from more than 1,000 of the game’s most recognizable brands, veteran manufacturers and emerging small businesses. In addition to the expansive exhibits, the event delivers expert-led educational sessions, collaborative golf industry programming and many peer-to-peer special events, creating an unmatched industry gathering that drives the global golf industry forward.
For full event and registration details, visit PGAShow.com.
Core PGA Show sessions, built in partnership with the PGA of America, will focus on the Association’s Teaching & Coaching, Executive Management and Golf Operations learning tracks. Additional Golf Industry sessions will cover widespread business subjects such as marketing strategies, culture & diversity, retail operations, member engagement, emerging tech, career development and more. Each learning track offers actionable insights to help professionals grow their expertise, expand their network and earn PGA of America Professional Development Requirement (PDR) credits.
Golf Industry Bootcamp – Tuesday, Jan. 20
Show Week learning begins on Tuesday with the debut of the Golf Industry Bootcamp – an intensive, full-day workshop held before the exhibit hall opens and is designed
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About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summitdrive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visitwww.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Jesse Dodson, PGA, jdodson@pgahq.com