FRISCO, TX | CHARLESTON, S.C. – PGA Golf Exhibitions, together with Buffalo Groupe LLC, an award-winning marketing collective for golf, hospitality, and real estate brands, today announced Drive for Show LIVE, a dynamic, celebrity and creator-driven programming series debuting at the PGA Show.
Drive for Show LIVE brings together media personalities, celebrities, creators, PGA of America Golf Professionals, and brand leaders through a slate of original live events and activations. The series tees off on January 20 during Demo Day at the famous 360-degree range at Orange County National. Programming includes:
- Hit Me With It, powered by Club Car – Puts Hally Leadbetter behind the wheel of a Club Car range-picker for high-energy interviews on Demo Day’s 360-degree range. The cameras roll as celebrities, creators, and brand executives chat with Leadbetter as golf balls fly around.
- Celebrity Skills Challenge – Hosted by Michael “America’s Caddie” Collins, the Skills Challenge brings competitive energy and crowd-pleasing moments to the PGA Show as two four-person teams of celebrity-creators go head-to-head in glass pane breaking and a flop wall challenge.
- Hot Seat with America’s Caddie – Kick off Day One of the PGA Show with this fast-paced interview series hosted by Collins in The Retreat’s Influencer Lounge. Known for his quick wit and insider access, Collins puts celebrities, executives, PGA of America Golf Professionals and top creators in the spotlight with rapid-fire questions designed to spark authentic, unscripted moments.
- 60-Second Showdown – Inspired by the viral “9 holes in 90 seconds” trend, this activation brings high-energy storytelling to the PGA Show Floor. Alexandra O’Laughlin will roam the Show capturing content that spotlights standout products, innovative booths, big personalities and the sheer scale of the Show.
- The Lie-Detector, powered by Trackman – Also hosted by Collins, Show attendees will step up to see if their claimed driving distance matches reality. The result is fun, competitive and highly shareable content that combines technology, entertainment and a little friendly pressure to create memorable moments on the Show floor.
“Drive for Show LIVE builds on the momentum of PGA Show Week with first-of-its-kind competitions and original content that showcase the broad and evolving appeal of golf,” said PGA Golf Exhibitions Vice President Marc Simon. “This new programming will spotlight industry-leading brands, the expertise of PGA of America Golf Professionals and reinforce golf’s growing relevance with a diverse and engaged consumer audience.”
Since 1954, the PGA Show has served as the epicenter of golf innovation, bringing together more than 30,000 golf industry professionals from 94 countries and all 50 U.S. states to connect with more than 1,100 brands, showcasing hundreds of thousands of products and services that shape the future of the game.
“The PGA Show is the biggest stage for the golf industry,” said Buffalo Groupe CEO Kyle Ragsdale. “This new series expands the reach of golf’s largest gathering, creating new experiences between golf consumers, attendees and their favorite brands and creators.”
The full roster of participants will be unveiled leading to the Show.
About Buffalo Groupe LLC
Headquartered in Charleston, SC, Buffalo Groupe, LLC, and its predecessor Buffalo Agency, has spent more than two decades building the world’s first escape marketing platform. The Groupe’s carefully assembled collective includes a full-service marketing firm, a research arm, an events division, and a media property—all authentically serving the industries of golf and outdoor sport, travel and hospitality, and real estate. Operating with the core values of kindness, clarity, and courage, Buffalo’s 100-member team leverages experts in data/research, digital, web, creative, events, and public relations to deliver integrated marketing to drive business results for its clients.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summit drive the golf business by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on X, Instagram, Facebook, LinkedIn and YouTube.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.