Event Managers Empowered with Expert Insights
North Ft Myers, Fla. – Frank K. Bussey has released the fully updated 2025 edition of Operationally Speaking: An Event Operations Guide, the #1 field guide to event operations. This essential manual (342 pages) is now available in hardcover, paperback, and audiobook formats.
Operationally Speaking is the trusted resource for anyone managing complex events, from golf championships to community festivals. Built on Bussey’s 40-plus years of experience, including running operations for the U.S. Open Championship and World Cup Polo, this book delivers up-to-date strategies, modern solutions, and real-world wisdom.
Bussey has spent a lifetime behind the scenes of some of the most complex and demanding sporting events. Known for his calm leadership and deep operational knowledge, he has built lasting relationships across the industry — with vendors, volunteers, and venue partners alike. His reputation for getting the job done, no matter the obstacles, has made him a go-to expert in the world of event logistics and site management.
“Planning a high-stakes event and feeling the pressure? Want a proven framework for setup, execution, and breakdown—without the guesswork? You’re in the right place,” Bussey says. “This all-new 2025 edition is designed to help event managers stay ahead of the curve in today’s high demand, quickly changing world.”
The previous version was used as curriculum for a college-level class at Farmingdale State College (N.Y.) and the new edition is even more powerful, with additional insights Bussey has gleaned over the years.
The book has already received praise from early reviewers, who have lauded its comprehensive approach and practical insights.
“Frank was instrumental in the success of three U.S. Opens while I was CEO of Pebble Beach,” said William Perocchi, Co-Chairman, Pebble Beach Company. “He worked closely with our team in developing the site plan and executing our strategy to perfection.
“We would never have achieved the success that we did without Frank’s leadership and creative thinking. This operational manual is a vital tool for anyone involved in staging and running a major sporting event,” Perocchi continued. “I highly recommend it.”
Operationally Speaking is available for purchase on Amazon.com.
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Karen Moraghan
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