This October, the Association of Golf Merchandisers (AGM) is excited to present a powerful lineup of webinars designed to support retail professionals, sales representatives, and vendor partners across the golf industry.
From building stronger employee training programs and unlocking buyer insights to mastering golf shop marketing and optimizing retail space planning, each session delivers practical strategies and proven tools to help you excel in today’s competitive marketplace.
Whether you’re focused on elevating customer service, becoming a more buyer-savvy sales representative, crafting engaging social media, or fine-tuning your shop layout with data-driven decisions, AGM’s October webinars provide the education and inspiration you need to finish the year with confidence and impact.
The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar. PGA of Canada Class ‘A’ members eligible for credit toward the Golf Operations Specialization: live attendees will receive 1 credit for a 1-hour webinar.
October Webinars:
3 Steps to Stronger Employee Training For Stronger Customer Service – Nicole Leinbach Hoffman
Date: Wednesday, October 1, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Nicole Leinbach Hoffman, Founder & Publisher at Retail Minded
Description: Great service starts with confident, well-trained staff. This session outlines a simple, effective three-step approach to employee training that boosts confidence, consistency, and customer satisfaction. Walk away with actionable tools to strengthen your team and elevate the member shopping experience.
Key Takeaways:
- A clear framework for onboarding and developing golf shop staff throughout the season
- Tips to improve communication, product knowledge, and service consistency
- Easy-to-implement training tools that support team confidence and accountability
Don’t miss this chance to turn stronger training into stronger service.
Registration: https://pci.jotform.com/form/252387485685171
FOR SALES REPS: Unlock Buyer Insights – Part 1 – Justine Cook
Date: Monday, October 6, 2025
Time: 1:00 PM EST / 10:00 AM PST
Presenter: Justine Cook, AGM Director of Membership and Education
Description: Step into the buyer’s shoes and elevate your retail expertise by learning how they think, measure success, and make purchasing decisions. This seminar equips you with the retail math and terminology essential to communicate effectively with buyers and align your sales strategies with their priorities. Walk away with the tools to become a more well-rounded, buyer-savvy professional.
Key Takeaways:
- Decipher key buyer metrics and performance indicators
- Master essential retail math and terminology for strategic conversations
- Understand buyer needs and dynamics to strengthen partnerships
Don’t miss this session tailored just for sales professionals – make Mondays matter and join us live!
Registration: https://form.jotform.com/252387400190149
Tee Up Your Marketing Game – Angelyn Horrell
October Webinars:
3 Steps to Stronger Employee Training For Stronger Customer Service – Nicole Leinbach Hoffman
Date: Wednesday, October 8, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Angelyn Horrell, Marketing Expert and Co-Owner at Next Chapter Social
Description: Ready to elevate your golf shop’s social media game? In this seminar, we’ll dive deep into strategies designed specifically for golf shop operators. First, we’ll help you pinpoint your target audience and develop a custom “filter” for your ideal customer avatar. This ensures your content resonates with the right people. Next, you’ll learn a content strategy that keeps your message fresh and engaging—without sounding repetitive. Finally, discover how to create a streamlined content plan and batch your posts, so you can craft better content in less time.
Key Takeaways:
- Identify your ideal customer avatar to create content that truly connects
- Build a consistent, engaging content strategy tailored to your golf shop
- Streamline your planning process and batch posts to save time and boost quality
Let’s turn your social media into a hole-in-one together!
Registration: https://pci.jotform.com/form/252388080424154
Space Planning for Your Golf Shop – Michael Hale
Date: Wednesday, October 14, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Michael Hale, Founder and CEO of Retail Rehab
Description: This session offers an insightful overview of retail space planning strategies – an essential process of determining optimal product placement and allocating space based on sales data. We’ll explore how to interpret sales reports, analyze key data points, and estimate your sales floor layout. Learn to identify red flags in reports and uncover areas of opportunity that can drive sales. Even if your POS system isn’t highly advanced, you can still apply core space planning principles using historical or projected sales data to maximize your store’s potential.
Key Takeaways:
- Leverage sales data to optimize product placement and floor layout
- Identify key data points to uncover opportunities and red flags in sales reports
- Apply space planning principles with basic sales data, even without advanced POS systems
Save your seat today to discover how smarter layouts drive bigger results!
Registration: https://pci.jotform.com/form/252387853746168
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138