Partnership Unites Iconic Power, Personality, and Performance in the Revival of a Storied American Golf Brand.
FORTVILLE, IN — Northwestern Golf, one of America’s most respected and enduring golf equipment manufacturers, proudly announces that two-time major champion and global golf icon John Daly has joined the company as a partner and Global Brand Ambassador — marking a major milestone in the brand’s next chapter of growth and innovation.
This partnership unites one of golf’s most recognizable personalities with a company whose roots trace back nearly a century. Known for his unmatched power, charisma, and authenticity, Daly embodies the spirit of Northwestern Golf’s revival — bold, unapologetic, and driven by a love for the game.
As part of his role, Daly will represent Northwestern Golf in global marketing initiatives, digital and broadcast media, and key brand events. He will also collaborate on upcoming product introductions, including the Thunderbird Performance Series, which showcases exceptional distance, precision, and craftsmanship rooted in Northwestern’s legacy of quality and value.
“John Daly isn’t just a face of the brand — he’s part of the team,” said Mike Morgan, President and CEO of Northwestern Golf. “His authenticity, charisma, and power resonate deeply with golfers everywhere. John’s partnership with Northwestern reinforces our mission to restore one of America’s most historic brands to prominence while celebrating golf’s surging popularity, especially with the influx of new players to the game.”
“John Daly represents everything Northwestern Golf stands for passion, performance, perseverance, and value,” added Joseph A. Altomonte, Chairman of the Board. “This partnership marks a pivotal milestone in our resurgence. Together, we’re not only reigniting a legacy but inspiring a new generation of golfers to play boldly and believe in the enduring American spirit of the game.”
“Working directly with John has been incredible,” said Travis Miller, Vice President of Northwestern Golf. “His energy and enthusiasm for what we’re building are contagious. This partnership isn’t just an endorsement, it’s a shared belief in what golf can be: fun, fearless, and for everyone.”
“Northwestern Golf is part of golf history, and I’m proud to help bring it back,” said John Daly. “I’ve always played my own way, and that’s exactly what Northwestern stands for. Power, personality, and a little bit of attitude. I’m proud to be a part of it.”
Founded in 1929, Northwestern Golf became the world’s largest manufacturer of golf clubs, supplying millions of players with accessible, high-quality equipment that defined generations of golfers. Now, under a revitalized leadership team and renewed vision, the company is reclaiming its place as a premier American golf brand — blending tradition, technology, and timeless design.
Daly’s involvement marks a defining moment in Northwestern Golf’s evolution — uniting the brand’s legendary heritage with a fearless new era of innovation, authenticity, and partnership.
About John Daly
Known for his massive drives and unmistakable personality, John Daly burst onto the golf scene by winning the 1991 PGA Championship as a ninth alternate and later claimed the 1995 Open Championship at St. Andrews. He was the first PGA Tour player to average more than 300 yards per drive in a season — a testament to his raw power and fearless approach. Beyond the course, Daly is a musician, entrepreneur, and philanthropist, supporting veterans, first responders, and children in need through his Heart of a Lion Foundation.
About Northwestern Golf
Founded in 1929, Northwestern Golf is an American golf equipment manufacturer headquartered in Fortville, Indiana. Renowned for its craftsmanship, engineering excellence, and enduring value, Northwestern Golf is dedicated to advancing the game through innovation, precision design, and accessibility — continuing a proud legacy that spans nearly a century.
For more information, visit www.northwestern.golf.
Media Contact:
Travis Miller
Vice President
Attention: Media Relations Department
Northwestern Golf, Inc.
Travis@northwestern.golf