Rocklin, CA – The Association of Golf Merchandisers (AGM) is excited to announce the latest episode of The Fairway to Retail Success, featuring Heather Hadley, Senior Buyer and Merchandise Manager at the iconic Haggin Oaks Golf Super Shop in Sacramento, California.
Heather is a 2022 graduate of the AGM Certified Retail Manager Program, and Haggin Oaks is a proud recipient of the 2025 AGM Best of the Best Top 10 Platinum Award. With a reputation for blending style, strategy, and customer care into every buying decision, Heather has helped set Haggin Oaks apart as one of the most innovative and successful golf retail operations in the country.
In this episode, Heather shares her journey in the golf retail world, from her path to becoming a senior buyer to the unique opportunities and challenges of managing one of the nation’s most recognized golf super shops. Listeners will learn how she curates vintage offerings, balances trends with customer expectations, leverages key metrics, and maximizes opportunities at trade shows like the PGA Show.
Beyond her shop leadership, Heather is a respected voice in the golf retail community. She currently serves on the Adidas Dassler Board and the NGBA Apparel Committee, is a former AGM Board Member for the Pacific/Hawaii region, and leads her team’s “Make Work Fun” committee at Haggin Oaks.
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is the premier platform for golf retail professionals, showcasing the visionary voices shaping the industry today. Whether you’re looking for cutting-edge merchandising strategies, innovative marketing ideas, or proven operational best practices, this podcast delivers expert insights to help you elevate your retail game. Designed to unite the AGM community, it highlights the breakthroughs and leadership driving golf retail forward, celebrating both seasoned experts and emerging innovators.
To learn more about the AGM and access tools to support your retail journey, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138.