New campaign raises awareness and funds for breast cancer research across four golf communities
Fort Myers, Fla. – In honor of Breast Cancer Awareness Month, Lennar’s Southwest Florida division is proud to unveil its “Play for Pink” initiative, a month-long campaign designed to raise awareness, support early detection and raise funds for breast cancer research through the game of golf. Throughout October, pink flags will proudly fly on the 9th and 18th greens at four Lennar golf facilities, symbolizing solidarity and hope for those affected by breast cancer.
As part of the initiative, Lennar Southwest Florida will donate $1 for every round of golf played in October 2025 at the following participating courses:
- Ibis Landing Golf & Country Club in Lehigh Acres, Fla.
- Webbs Reserve Golf Club in Babcock Ranch, Fla.
- Calusa Country Club in Lakewood Ranch, Fla.
- Wellen Park Golf & Country Club in Venice, Fla.
PLAY for P.I.N.K. (Prevention, Immediate diagnosis, New technology, Knowledge) supports a nationwide network of volunteers who raise money for breast cancer research through sporting and lifestyle events to speed advances in prevention, detection, treatment and survivorship. PLAY for P.I.N.K. donates 100 percent of its proceeds to the Breast Cancer Research Foundation.
“Golf is more than a game—it’s a community,” said Matthew Koratich, Director of Community Management – Lennar Southwest Florida. “By turning our courses pink this October, we’re inviting our residents, guests, and team members to rally around a cause that touches so many lives. Every round played is a swing toward progress.”
The “Play for Pink” initiative is part of a broader October campaign led by Troon, the world’s largest golf and golf-related hospitality management company. Troon facilities across the country will host events and activations throughout the month to raise awareness and funds for breast cancer research, with PLAY for P.I.N.K. serving as a central partner in the effort.
This initiative complements Lennar’s ongoing commitment to community wellness and engagement, following the recent launch of Lennar Family Golf. Both programs reflect Lennar’s dedication to creating meaningful experiences at its master-planned communities.
About Lennar
Lennar Corporation, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up, and active adult homes primarily under the Lennar brand name. Lennar’s Financial Services segment provides mortgage financing, title and closing services primarily for buyers of Lennar’s homes and, through LMF Commercial, originates mortgage loans secured primarily by commercial real estate properties throughout the United States. Lennar’s Multifamily segment is a nationwide developer of high-quality multifamily rental properties. LENX drives Lennar’s technology, innovation and strategic investments. For more information about Lennar, please visit www.lennar.com.
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 900-plus locations in 45-plus states and 35-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com.
Media Contact:
Rob Myers
Troon
480.477.0506
rmyers@troon.com