New Stainless-Steel Insert Offers a More Firm and Responsive Face, Providing Extra Feedback at Impact
CRESWELL, OR – L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, today introduced DF3i, the latest addition to its revolutionary lineup of putters.
Building on the success of the original Directed Force, and best-selling DF3, the DF3i features a performance-driven profile engineered for players seeking a firmer feel while maintaining the consistency, stability, and face control that define L.A.B. Golf putters.
Milled from 6061 aircraft aluminum and bonded to a fly-milled, stainless-steel insert, DF3i is ideal for golfers who love the form of the DF3 but prefer more responsive feedback at impact. DF3i delivers faster ball speeds without sacrificing the Lie Angle Balance performance the brand is known for.
“We are stoked to be offering the DF3i. The DF3 is the putter that put us on the map. The only real criticism we ever get about it is that to some it feels like the ball comes off a bit soft and slow,” said L.A.B. Golf Founder Sam Hahn. “Adding the stainless insert for a firmer feel and slightly faster ball speeds will hopefully appeal to an even greater number of golfers looking for a couple extra long ones to fall!”
In a striking moment of validation, J.J. Spaun captured the 2025 U.S. Open after sinking an unforgettable 64-foot putt with his DF3, introducing L.A.B. Golf to a national audience on golf’s biggest stage.
The win highlighted the stability and consistency that define L.A.B. Golf while propelling the brand into the mainstream conversation and reinforcing the performance benefits that players at every level are seeking. The introduction of DF3i builds on that surge in demand, offering golfers another refined option backed by proven success at the game’s highest level.
The Custom version of DF3i includes L.A.B. Golf’s industry-leading customization offerings. Golfers can select their preferred lie angle, length, putting style, head weight, head color, alignment marking, shaft, and grip, ensuring that each DF3i is tailored to the individual.
As with all L.A.B. putters, every DF3i is hand-balanced and assembled, passing through up to 10 different stages of craftsmanship before reaching the end of the production process.
DF3i is available now at www.labgolf.com and at authorized retailers across the world starting February 27. The Stock model is available for $499, with Custom versions starting at $599. Golfers can explore all options through L.A.B. Golf’s official website.
About L.A.B. Golf
Rolling a golf ball into a hole shouldn’t be complicated. Yet for golfers around the world, putting is the most challenging part of the game. L.A.B. Golf was created to simplify things. The company believes it’s possible for all golfers to be excited about putting.
For more information on L.A.B. Golf, visit labgolf.com.
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