RALEIGH, N.C. — Johnnie-O, the premium lifestyle apparel brand rooted in West Coast style, East Coast tradition, and Midwest grit, today unveiled Jake Knapp’s apparel scripting for the 2026 Genesis Invitational held at the iconic Riviera Country Club in Los Angeles, Calif.
Knapp, who was born in Costa Mesa, Calif., will kick off the tournament by paying homage to his local roots through Johnnie-O’s extensive sports licensing portfolio. On Thursday, Knapp will wear the UCLA logo, celebrating the program where he was a standout player. For Friday’s second round, he will rep his hometown NHL team, the Anaheim Ducks.
Knapp’s full scripting below and high-res imagery can be found here:
- Thursday: UCLA Freeborne Quarter-Zip in White layered over the UCLA Performance Jersey Polo in Blue Palisades, paired with the Cross Country Flex Pant in Navy and the Cotton Stretch Belt in Twilight.
- Friday: Anaheim Ducks Sully Quarter-Zip in Light Gray layered over the Anaheim Ducks Stetsons Performance Mesh Polo in Orange, paired with the Cross Country Pant in Khaki and the Farley Waxed Cotton Stretch Belt in Khaki.
- Saturday: Motion Performance Quarter-Zip Pullover in Navy layered over the Huronn Featherweight Performance Polo in Malibu, paired with the Cross Country Pant in Chrome and the Cotton Stretch Belt in Sand.
- Sunday: Albus Crewneck Sweater in Light Gray layered over the Performance Jersey Polo in Beach Break, paired with the Cross Country Pant in Navy and the Cotton Stretch Belt in Twilight.
Knapp enters the week following a hot start to the 2026 PGA Tour season. In his first four starts, he has notched three top-10 finishes, highlighted by a tie for fifth at the Farmers Insurance Open at Torrey Pines.
“When we discussed the partnership with Jake, one of the things he wanted to highlight was his support for his hometown teams,” said Dave Neville, Senior Vice President of Marketing at Johnnie-O. “With our strong licensing business, including the NFL, MLB, NHL, and NCAA, the Genesis Invitational was the perfect tournament to highlight his hometown teams, the UCLA Bruins and Anaheim Ducks.”
In January 2026, Johnnie-O announced the signing of Jake Knapp and J.T. Poston to multi-year contracts. They joined a growing group of ambassadors in golf, including PGA Tour player Scott Stallings, instructor Parker McLachlin, former caddie Jim “Bones” McKay, golf comedy group St. André and YouTube creators Peter Finch and Danny Maude.
For more information on Johnnie-O, please visit www.johnnie-o.com.
About Johnnie-O:
Johnnie-O, headquartered in Santa Monica, CA and with a significant presence in Raleigh, NC, was founded in 2005 by John O’Donnell as a premium lifestyle brand merging West Coast casual and East Coast polish to create a perfect blend of high quality product offerings for all of life’s occasions. Johnnie-O currently offers a wide-range of premium apparel, footwear, and accessories for men, women and boys. Collections include polos, button-downs featuring the patented “Tweener Button,” bottoms, swim, outerwear, a line of performance gear for the active lifestyle, and a robust licensed business across the NFL, NHL, MLB, and the NCAA. Johnnie-O is available online at www.johnnie-O.com, and in-store at 14 and growing locations, alongside hundreds of specialty retailers, and thousands of golf and racquet clubs across the United States. For more information, visit Johnnie-O.com or follow @johnnieobrand.
The post Johnnie-O Unveils Jake Knapp’s “LA Roots” Scripting for the Genesis Invitational appeared first on The Golf Wire.
Article Originally Posted Here.