This Friday at 2:00 PM Eastern, Jeff Ma, Chief Digital Officer at Troon, will join James Cronk for an exclusive GIG Member Q&A Call designed to help golf course operators and managers leverage analytics, AI, and strategic decision-making to transform their business.
Who is Jeff Ma?
If you’ve heard of the MIT Blackjack Team, you know Jeff Ma. The inspiration behind the bestselling book “Bringing Down the House” and the hit film “21,” Ma’s early career was defined by turning complex data into winning strategies. But that’s just the beginning.
Since then, Ma has built a portfolio of ventures (GolfSpan, CircleLending, Citizen Sports, and tenXer – all sold to major players like Virgin, Yahoo, and Twitter), pioneered the “Moneyball” movement by advising pro sports organizations like the San Francisco 49ers and Portland Trail Blazers, and held executive leadership roles at Twitter and Microsoft.
Now, as CDO at Troon, one of the world’s largest golf management companies, Ma is applying his data science expertise to reshape how golf operations work.
What to Expect
In this session, Ma will tackle some of the most pressing questions facing the golf industry:
- What lessons can entrepreneurs and operators learn from his unconventional background?
- How is the golf industry currently using technology – and where are the gaps?
- What do golfers actually want from their courses?
- What role will AI play in golf operations moving forward?
- What practical advice can Ma offer to GMs and operators looking to modernize their tech stack?
The conversation will be hosted by James Cronk in an interview format, with audience Q&A woven throughout to ensure your most pressing questions get answered.
How to Watch
Date: Friday, October 24, 2025
Time: 11:00 AM Pacific / 2:00 PM Eastern
Platform: Live on YouTube and LinkedIn
Watch Here: https://www.youtube.com/live/B4B3j9kZnug?si=tm8I8o2w7zVnYk5B
No registration required. Simply click the link above to tune in live.
Why Tune In?
If you’re a golf course operator, GM, or industry professional looking to understand how technology and data can drive better business decisions, this call is essential viewing. Jeff Ma’s track record of building successful ventures, advising some of the world’s top sports organizations, and now leading digital transformation at Troon makes him uniquely qualified to address the real challenges facing modern golf operations.
This is a rare opportunity to learn directly from someone who has mastered the intersection of sports, data, technology, and business strategy.
Tune in live this Friday at 2:00 PM Eastern. Don’t miss it