BOURBON, Mo. – Imperial, a CPC company and market leader in the design, marketing, manufacturing, and distribution of headwear and apparel, announced the appointment of Matt Ritchie as Chief Commercial Officer (CCO). The newly created role underscores Imperial’s continued investment in commercial leadership to support accelerated growth across its brand portfolio.
Ritchie will lead Imperial’s integrated commercial strategy, overseeing go-to-market execution, customer experience, and revenue growth initiatives, while partnering with the senior leadership team to advance long-term strategic objectives.
He brings more than 18 years of leadership experience across sales, marketing, and commercial operations in complex, multi-channel B2B environments. Most recently, Ritchie served as Senior Vice President of Sales at Interior Logic Group,where he led a national sales organization of more than 100 professionals and managed a $1.85 billion sales budget. His tenure included modernizing sales processes, implementing enterprise CRM, launching new products, and driving data-led decision-making that delivered measurable market share and revenue growth.
In addition, Ritchie will lead the integration of The Winston Collection, Imperial’s recently acquired premium golf equipment and accessories brand based in Rochester Hills, Michigan.
“Matt’s ability to align teams, strengthen go-to-market execution, and drive sustained growth makes him a strong addition to our leadership team,” said Jeremy Davis, CEO of Imperial. “His experience will be critical as we continue to scale the business and strengthen our position across the golf and lifestyle categories.”
About Imperial
Founded in 1916, Imperial is a CPC company with expertise in design, marketing, manufacturing, and distribution. Imperial owns and operates several brands and companies, including Imperial, Pukka®, Winston Collection, and the Peter Millar Licensing Company. Imperial is a consumer apparel brand that sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, Adidas and many other global brands.
Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech.
Imperial supports the Imperial Foundation, a philanthropic organization dedicated to fostering the growth and vitality of sports—especially golf—and enhancing the well-being of communities it serves.
CPC, Imperial’s parent company, is a Kansas City-based investment holding firm focused on a long-term strategy to buy, build, and hold™ great companies.
For further information please visit Imperial1916.com.
Follow Imperial on LinkedIn at @imperial-headwear or Instagram at @ImperialHats.
Media contact:
Jerry Biag
Director of Marketing
jbiag@imperial1916.com
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