Strategic Addition Strengthens Imperial’s Premium Golf Accessories Portfolio
BOURBON, MO – Paramount Apparel International, LLC (“Imperial”), a premier headwear and apparel manufacturer with a heritage dating back to 1916 and a CPC operating company, is pleased to announce the asset acquisition of Winston Collection, LLC (“Winston”), a distinguished accessories brand headquartered in Rochester Hills, Michigan. Imperial will continue to operate the business under the Winston Collection name. Winston’s existing management team and operations will remain in place, ensuring continuity, brand integrity, and operational expertise as the brand joins Imperial’s expanding portfolio.
Founded in 2006, Winston Collection is widely recognized for its premium headcovers, towels, and leather goods featuring custom logos, primarily serving the green grass golf market. The brand has built a strong reputation through its commitment to quality, low minimums, rapid turnaround times, and superior customer service. Winston headcovers are predominantly made in the USA—an important differentiator that resonates with discerning buyers.
“We’re elated to welcome Winston to the Imperial family,” said Jeremy Davis, CEO of Imperial. “Winston’s legacy of craftsmanship and dedication to service perfectly aligns with our go to market approach and pursuit of excellence. This acquisition marks an exciting leap forward in our mission to redefine what premium means in the golf industry—by delivering innovative, top-tier products with unmatched speed and a service experience that sets a new standard.”
The acquisition expands Imperial’s growing portfolio while strengthening its presence in the green grass golf channel, pairing Winston’s premium accessories with Imperial’s operational scale, innovation, and global reach.
“We’re thrilled to join forces with Imperial. This acquisition is a major milestone, giving us access to Imperial’s resources, innovation, and global reach within the golf industry. As we grow, our commitment to delivering exceptional, personalized service will remain unchanged. This partnership creates exciting new opportunities, and we’re confident that together, we’ll enhance the experience we offer to our customers worldwide,” said Andrew McDurmon, Managing Partner at Winston Collection.
The partnership was driven by a shared vision around craftsmanship, customer service, and long-term brand growth.
Andy Renshaw, Managing Partner of Winston Collection, added, “When Andrew and I began our search for a partner in 2024, Imperial quickly emerged as the ideal choice. The alignment between our companies was clear—driven by a mutual dedication to customer service, product innovation, and strong leadership. We are thrilled to join forces; together, we will deliver the premier customer experience in the green grass market.”
Imperial leadership echoed the enthusiasm around the strategic fit and future opportunities created by the acquisition.
“Imperial and Winston share a common philosophy—quality, innovation, and customer-first service,” said David Shaffer, President of Imperial. “This partnership allows us to combine our strengths and deliver even greater value to our customers. We’re excited about the opportunities ahead as Winston joins our growing family of brands.”
This acquisition marks Imperial’s third strategic transaction in four years under CPC ownership, following the acquisitions of Pukka (2024) and J.T. Spencer (2022).
CPC is an investment holding company based in Kansas City and focused on long-term investment strategy to buy, build, and hold™ great companies. Imperial was CPC’s first acquisition in late 2021. CPC is a permanent investment vehicle organized as a company, not a fund – a structure that enables CPC to implement the best strategies to create defensible, long-term value aligning the incentives of investors, management, and all stakeholders in CPC’s businesses.
About Imperial
Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Adidas and many other global brands. Imperial products can be found in all Top 100 golf courses in the United States and has been voted the #1 headwear brand in golf for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves. For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.
About Winston Collection
Winston Collection is a premier provider of custom-designed golf accessories and lifestyle products, dedicated to delivering exceptional quality and craftsmanship. For 20 years, Winston’s mission has been to create distinctive, personalized with mostly American-made solutions that elevate the experience for golf professionals, tournaments, and corporate clients, serving over 5,000 wholesale customers. With a commitment to innovation and attention to detail, Winston Collection combines timeless design with modern functionality, ensuring every product reflects the highest standards of excellence. For further information please visit winstoncollection.com. Follow Winston Collection on Instagram at @thewinstoncollection.
About CPC
CPC is owned by large family offices and successful entrepreneurs that are collectively aligned around long-term decision making and wealth creation. It was formed from the merging of Curran Companies’ and C3 Capital’s management teams and seeks to invest
$60 million to $120 million per company into control investments. CPC does not use enterprise leverage to fund acquisitions, instead focusing management teams to excel in the Five Key Battle®: People, Systems and Processes, Execution, Customer Intimacy, and Product Leadership. Prior to forming CPC, the management team invested in more than 100 businesses covering a wide variety of industries. CPC’s website can be found at CPC.LLC and any inquiries can be directed to dwalker@cpc.llc.
CPC Management, LLC is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. More information about CPC Management, LLC can be found in its Form ADV Part 2, which is available upon request. This document was prepared by CPC Management, LLC (the “Manager”) for the benefit and internal use of the party to whom it is directly addressed and delivered. None of the materials, nor any content, may be altered in any way, transmitted to, copied, reproduced, or distributed in any format in whole or in part to any other party without the express written consent of the Manager, which manages CPC, LLC. This press release contains one or more endorsements of the services of CPC Management, LLC. CPC Management, LLC did not compensate anyone for these endorsements, nor do they receive any form of indirect compensation. The experience discussed may not be the experience of every portfolio company or investor.
This document does not constitute, or form part of, an offer to purchase or issue interests in or any security or investment product. Any such offer or solicitation will only be made pursuant to a Confidential Private Placement Memorandum (together with any supplements thereto, the “Memorandum”) and the relevant subscription documents, which will be furnished to qualified investors on a confidential basis at their request for their consideration in connection with the offering. Any decision by an investor to invest in the securities described herein should be made after a careful review of the Memorandum, the conduct of such investigations as an investor deems necessary or appropriate and after consultation with legal, accounting, tax, and other advisors in order to make an independent determination of the suitability and consequences of an investment in the securities.
Media contact:
Jerry Biag
Marketing Director
jbiag@imperial1916.com