London – IGTM (International Golf Travel Market), the leading global gathering for golf travel professionals, and the PGA Show, golf’s largest and longest-running international business event, have announced a new strategic partnership. The collaboration aims to strengthen connections across the global golf ecosystem, from travel and tourism to retail and technology innovation.
Both events serve as central platforms for their respective international audiences—IGTM for destinations, tour operators, and travel suppliers, and the PGA Show for retailers, manufacturers, PGA of America Golf Professionals and industry leaders. Through this new partnership, IGTM and the PGA Show seek to foster innovation, build relationships, spark new commercial opportunities, and support long-term, cross-sector growth.
“Golf travel plays a pivotal role in expanding the game worldwide,” said Fiona Ashton, Event Manager, IGTM. “Through this partnership, we’re building a more connected future – one that links PGA of America Golf Professionals, tour operators, suppliers, and tech innovators in ways that generate real business impact.”
Initial Joint Initiatives at IGTM 2025
The first initiatives shaped by this partnership will debut at IGTM 2025, taking place 20–23 October in Cannes, France. Key program elements include:
- PGA of America Golf Professional Engagement – For the first time, select PGA of America Golf Professionals from top U.S. golf clubs— as identified and recruited through the PGA Show network—will be invited to participate in IGTM. These respected industry leaders, who collectively organize significant group travel experiences annually, will be offered select hosting benefits at the event. Their presence will provide valuable new opportunities for destinations, resorts, and travel providers to connect with key decision-makers in golf travel.
- The Discovery Zone – A new show floor feature highlighting emerging brands and technologies in golf travel, tech, apparel, and equipment. Inspired by innovations seen at the PGA Show, this area will spotlight fast-growing sectors and new product developments.
- Trend Data and Insight Collaboration – IGTM and the PGA Show will share industry insights and trend data to help inform programming, guide business planning and aid both events in serving evolving market needs.
Looking ahead, plans are also underway for IGTM to have a presence at the 2026 PGA Show in Orlando, January 20-23, including curated content on the Clubhouse stage and a dedicated show floor feature—bringing golf travel into sharper focus for attending PGA Professionals and industry stakeholders.
“This partnership represents a natural evolution of our shared goals,” said Marc Simon, Event Vice President for PGA Golf Exhibitions (RX USA). “It enables us to engage more PGA of America Golf Professionals at IGTM, deepen our focus on innovation and insights, and strengthen ties with the European golf travel market—bringing new destinations to the PGA Show and elevating its presence in global golf tourism.”
IGTM and the PGA Show invite tour operators, destinations, PGA Professionals, suppliers, tech innovators, and media partners to take part. To learn more, visit IGTM.com and PGAShow.com, or follow both events on LinkedIn and Instagram.
For press enquiries, please contact:
IGTM: IGTMPR@spotlightcoms.com
PGA Shows: sherry.major@rxglobal.com
About IGTM
International Golf Travel Market (IGTM) now in its 28th edition, is the meeting place for the global B2B golf travel community. Golf tourism suppliers join pre-qualified buyers and international press for four days of unmissable pre-scheduled appointments, exclusive networking opportunities and invaluable industry and trend updates. Taking place in a different destination every year, IGTM brings together golf tourism professionals from across the globe. www.IGTMarket.com
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
*Note: Current market capitalisation can be found at http://www.relx.com/investors