LOGAN, UT and DALLAS, TX – iFIT, Inc., a global leader in connected fitness, and Arcis Golf, a premier owner and operator of 88 private, resort, and public golf courses in the United States, have expanded their groundbreaking partnership to include exclusive fitness equipment installations and new content production rights across Arcis Golf’s collection of lifestyle clubs.
Building on their successful collaboration launched in 2025, iFIT and Arcis Golf are deepening their relationship through a dual agreement:
- Exclusive Equipment Partnership: Arcis Golf will outfit its properties exclusively with iFIT’s family of brands, including Freemotion and iFIT-connected equipment, and the new NordicTrack Ultra 1 commercial treadmill, delivering a next-generation performance experience for members and guests.
- Content Production Partnership: iFIT has secured exclusive rights to film all new golf performance workouts and golf-fitness programming at Arcis Golf’s best-in-class destinations across the United States, further integrating the two brands’ leadership in fitness and sport.
The partnership expansion solidifies Arcis Golf as the home of iFIT’s official golf-fitness content, offering golfers immersive, on-location workouts filmed at some of the nation’s most beautiful clubs.
At Arcis Golf’s The Club at Ruby Hill in Pleasanton, California, the expanded partnership comes to life with the most recent installation of Freemotion commercial strength equipment inside the club’s fitness center, serving as the home for a new golf-centered strength training series on the iFIT platform. These workouts are designed specifically to help golfers build rotational power, stability, and control, bringing performance training directly into the environment where members play and train.
Ruby Hill joins other distinguished Arcis destinations featured on iFIT, where members can experience both in-club strength sessions and immersive outdoor workouts filmed across Arcis properties such as The Club at Snoqualmie Ridge (Seattle-area) and Arrowhead Golf Club (Denver-area). Whether walking a championship course or training inside a state-of-the-art fitness center, Arcis Golf and iFIT are delivering integrated golf-fitness experiences powered by Freemotion equipment and iFIT programming.
“This deepening partnership reflects our shared vision for the future of golf and fitness,” said Blake Walker, Founder, Chairman, and CEO of Arcis Golf. “Our members will benefit from world-class fitness experiences on and off the course, while iFIT’s global audience will discover Arcis Golf through exclusive, beautifully produced training content.”
Mark Watterson, CEO of iFIT Commercial, added: “We’re thrilled to expand our partnership with Arcis Golf to include both content and equipment. Together, we’re redefining how golfers train, merging cutting-edge technology, expert coaching, and stunning golf environments to help every athlete play better and feel stronger.”
This collaboration positions iFIT and Arcis Golf at the forefront of the rapidly growing golf fitness movement, combining advanced Freemotion technology with iFIT’s world-renowned content platform and Arcis’s exceptional venues and expertise.
For additional information, visit www.arcisgolf.com and www.ifit.com.
About iFIT Inc.
iFIT Inc. is a global leader in connected fitness, pioneering interactive technology to help people live longer, healthier lives. With more than 6 million members worldwide, iFIT delivers immersive, personalized workouts at home, in the gym, and on the go through its ecosystem of brands—NordicTrack, ProForm, Freemotion, and the iFIT App. From cardio and strength to golf performance and recovery, iFIT empowers athletes of all levels through innovation, insight, and inspiration. Website: iFIT.com
About Arcis Golf
Arcis Golf is a premier owner and operator of 88 private, resort, and daily fee courses in the United States. Arcis Golf continues to transform its portfolio of clubs into inclusive, lifestyle hubs with dynamic programming and unrivaled amenities. Golf and country clubs are elevated to levels of excellence designed to exceed the needs and expectations of families, friends, members, and guests of all ages. The Company is also known for innovative management, with a best-in-class leadership team committed to enhancing service levels and reinventing the modern club experience. Headquarters: 8343 Douglas Avenue, Ste. 200, Dallas, TX 75225 | Phone: (214) 722-6000 | Website: arcisgolf.com
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