Naples, FL – Golf Life Navigators (GLN), the leading resource connecting golf lifestyle buyers with private clubs and Golf Certified Real Estate Agents, today released new insights that shed light on the evolving priorities of prospective members in 2025.
The data reveals three key trends shaping the market:
- Real Estate Integration: 8 out of 10 prospective golf members now combine their club search with a home search. Average real estate budgets surged from $544K in 2021 to $864K in 2024, stabilizing at $814K in 2025.
- Decline of Gated Living: By mid-2025, 49% of buyers indicated a preference for living outside gated golf communities, reflecting demand for non-resident memberships and more flexible living arrangements.
- Emotional Motivators Lead: Friendly culture (82–85%), golf amenities (71–75%), and landscaping quality (70–73%) ranked as the most influential motivators for joining a club, outweighing traditional factors such as geography, climate, or financial investment.
Jason Becker, CEO of Golf Life Navigators, emphasized the importance of using this data proactively:
“The clubs that will thrive in the years ahead are those that recognize these trends and plan for them now. Strategic planning must go beyond tee sheets and financial models, it should integrate real estate insights, flexible membership options, and authentic storytelling around culture. This data provides a roadmap for clubs to adapt and remain relevant to the modern buyer.”
For a copy of the complete report, please email info@golflifenavigators.com
About Golf Life Navigators
Golf Life Navigators is the premier resource for connecting prospective golf lifestyle buyers with private clubs and real estate across the United States. Through its proprietary platform, GLN helps clubs reach qualified buyers while offering consumers expert guidance on finding their ideal club and home.
To view schedule an interview with Golf Life Navigators, contact:
Tess Romano
tess@golflifenavigators.com
(800) 447-8707
www.GolfLifeNavigators.com