Revolutionary Smart Golf Ball Named ‘Best in Show’ by Sports Illustrated, Garners Universal Acclaim from VIP Booth Visitors
(BUFFALO, N.Y.) – GENIUS – a new, first-of-its-kind smart golf ball featuring embedded electronics that capture crucial putting data – received rave reviews industry-wide at the 2026 PGA Show.
Sports Illustrated named GENIUS “Best in Show” and “masterful,” continuing “the data tells you if you’re hitting putts square or squirrelly or slicing and, this is the cool part, it can tell you the Stimpmeter speed of the green.”
YouTube content creator Mr. Short Game called it a “mind-blowing tech product,” while fellow creator, Golficity, tabbed it one of the show’s most exciting new innovations. Glowing reactions from Golf Business, Golf Channel, Golf Digest and other leading media added to the excitement.
GENIUS was also praised by VIP booth visitors like three-time PGA TOUR putting leader Brad Faxon; 1983 PGA Champion Hal Sutton; 1996 U.S. Amateur runner-up Steve Scott; and golf media personality Matt Ginella.
All marveled at the GENIUS ball’s soft feel, impressive data array and intuitive app when rolling putts, many under the watchful eye of two-time PGA Champion Dave Stockton, Sr. Renowned as one of the greatest putters of all-time, Stockton and his putting coach sons, Dave, Jr. and Ron, all heavily contributed to GENIUS’ groundbreaking technology.
“From the show floor opening on Wednesday through Friday’s closing bell, our booth was buzzing with visits from PGA professionals, club general managers, multi-course owners and operators, buyers for big box retailers and other global golf industry stakeholders,” said Mike Jordan, Chief Executive Officer of GENIUS and a 25-year veteran of golf ball innovation. “All came away extremely impressed with the GENIUS platform as well as our team’s dedication to help players of all abilities up their putting games like never before – with data-driven purpose.”
Benefitting golfers of all abilities and PGA coaches, GENIUS is the only regulation-size, regulation-weight smart golf ball that looks, feels and rolls like a premium, Tour-quality ball. Its core contains a sophisticated sensor array that identifies the moment of impact, plus skid and roll of the ball, resulting in precise data that external devices cannot reliably detect.
Developed over five years of intense R&D by leading golf ball engineers formerly with Titleist, TaylorMade and Srixon, GENIUS delivers pinpoint-accurate insights at a fraction of the cost of high-end indoor putting studio systems.
Crucial performance metrics like velocity, launch angle, side spin, skid distance, roll characteristics, deceleration pattern, consistency across strokes and green speed are captured and, using proprietary algorithms, processed and delivered via Bluetooth to the GENIUS app on a user’s smartphone.
The GENIUS app then instantaneously shares actionable feedback specific to each user’s unique putting stroke. The guided sessions improve alignment, direction and distance control, skid and roll quality, lag putting and other core disciplines.
To prevent potential information overload, captured putting data is distilled down to a GENIUS Stroke Score, a simple benchmark that tracks elite-level patterns and improvement and, through the GENIUS app, compares performance against the broader GENIUS community.
GENIUS is effective outdoors on practice greens – for everything from tap-ins to long lag putts – and indoors on mats, floors and carpets. There is no need for setup, face stickers or alignment rods – just drop a ball and start rolling putts.
The GENIUS ball boasts a battery life of around 10,000 putts. When a ball nears its end-of-life, the GENIUS system will automatically detect it as long as a user’s subscription is active and ship a free replacement.
Three GENIUS balls, a carrying case and annual app subscription is $240. Initial product shipments are planned for Q2 2026 with pre-order information at www.geniusball.golf.
About GENIUS
GENIUS is a sports tech company with putting as the first application of its patented smart golf ball and future uses planned for all clubs in the bag. Meticulously engineered to significantly improve putting, it is the first, new and only ball of its kind with electronics inside. Data is transmitted from the ball to a user’s phone, measuring skid, stimp, side spin, launch angle, face angle, distance, roll stability and more. Playing like a Tour-level ball, GENIUS shows golfers how to intuitively use the data to putt more on-line and in the hole.
More information: www.geniusball.golf, info@geniusball.golf, @thegeniusball (Instagram)
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