Rocklin, CA – This September, the Association of Golf Merchandisers (AGM) is delighted to present a dynamic series of webinars designed to empower retail professionals, sales reps, and vendor partners across the golf industry.
From understanding today’s evolving shopper and designing sensory-driven retail spaces to strengthening sales strategies and mastering key business metrics, each session offers practical tools and fresh perspectives to help you thrive in a changing marketplace.
Whether you’re refining your sales approach, looking to create a more engaging in-shop experience, or building data-driven strategies for growth, AGM’s September webinars will provide the knowledge and inspiration you need to stay competitive and lead with confidence.
The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar.
September Webinars:
FOR SALES REPS: Preparing to Show the Line – Part 2 – Justine Cook
Date: Monday, September 8, 2025
Time: 1:00 PM EST / 10:00 AM PST
Presenter: Justine Cook, AGM Director of Membership and Education
Description: As a follow-up to our previous session, this seminar dives deeper into the sales process with a focus on engaging new accounts, leveraging key performance metrics, and expanding your sales portfolio. Learn how to apply data-driven strategies, strengthen client relationships, and identify new opportunities for professional growth within the golf sales industry.
Key Takeaways:
- Discover effective techniques for engaging and onboarding new accounts
- Understand key metrics and analytics that drive sales performance
- Explore opportunities for career advancement and expanding your sales portfolio
Don’t miss this session tailored just for sales professionals – make Mondays matter and join us live!
Registration: https://form.jotform.com/251736789970172
The Five Senses of Retail – Lyn Falk
Date: Wednesday, September 10, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Lyn Falk, President & Founder of RetailWorks, Inc.
Description Retail is no longer just about selling products. It’s about selling a brand and an experience. It’s about creating an environment that captures attention, gets customers engaged with the space and merchandise, motivates them to buy, and “sticks” with them over time. Learn how to create a retail space that achieves this by designing for the five senses. Understanding how a customer will respond to specific elements and techniques that stimulate the senses will have you making changes to your pro shop that can quickly bring results.
Key Takeaways:
- Design for impact: Discover how to engage customers through all five senses to create a memorable, immersive retail experience
- Motivate buying behavior: Learn techniques that capture attention, encourage interaction, and inspire purchases
- Transform your shop: Identify sensory-driven changes that can deliver immediate, measurable results in your pro shop
After hearing national retail designer and consultant Lyn Falk speak, you will never experience your pro shop the same way again – reserve your seat today!
Registration: https://form.jotform.com/251736568549169
Key Retail Metrics – Tracy Moffatt
Date: Wednesday, September 17, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Tracy Moffatt, Owner at K&K Consulting and Adjunct Professor at Florida Gulf Coast University
Description: This session will explore how to evaluate current business performance and drive future growth by focusing on essential retail metrics. Attendees will gain practical strategies for tracking and interpreting these metrics, along with guidance on using industry benchmarks to identify opportunities for improvement. The session will also provide actionable tips for setting informed goals and creating a more profitable, data-driven retail plan.
Key Takeaways:
- Learn how to track and interpret key retail metrics to assess business performance
- Use industry benchmarks to uncover growth opportunities
- Set data-informed goals to build a more profitable retail strategy
Sign up today to go into Q4 stronger with the numbers that matter most!
Registration: https://form.jotform.com/251737079962166
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact:
For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138