(SALEM, NH) ECCO GOLF has announced the addition of PGA TOUR star Aaron Rai to its elite tour ambassador lineup. A consistent performer on the global stage and a familiar face within the ECCO GOLF community, Rai joins the brand’s roster of ambassadors as one of the most exciting English talents in the game today.
Currently ranked inside the top 30 in the Official World Golf Ranking, Rai has established himself as one of the most accurate and composed players on the PGA TOUR, with a breakout win at the Wyndham Championship in 2024. A three-time DP World Tour winner – with victories at the 2018 Honma Hong Kong Open, the 2020 Aberdeen Standard Investments Scottish Open, and the 2025 Abu Dhabi HSBC Championship – he has also transitioned seamlessly to playing in the U.S., where his steady rise and professionalism have earned widespread respect among fans and fellow players.
Rai’s relationship with ECCO GOLF is longstanding, and he has been wearing ECCO GOLF shoes by choice for many years, including throughout his recent run on the PGA TOUR. His belief in the brand’s craftsmanship, comfort, and performance innovation makes this official partnership a natural next step in an already strong connection.
“I’m thrilled to officially become an ECCO GOLF ambassador,” said Rai. “I’ve worn ECCO shoes for a long time, because they’ve always given me the perfect combination of performance and comfort. I’ve long admired the brand’s dedication to quality and innovation, and it feels fantastic to make our partnership official. ECCO represents everything I value – attention to detail, comfort, and build quality – and I’m proud to now be representing the brand on tour.”
Rai joins a diverse and world-class group of ECCO GOLF ambassadors, including Thorbjørn Olesen, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Lin Xiyu, and Freddy Schott, among others.
Timo Vollrath, Head of Global Marketing at ECCO GOLF, commented: “We’re delighted to welcome Aaron to the ECCO GOLF ambassador family. He’s been a great friend of the brand for many years, and his professionalism, humility, and consistency align perfectly with our ethos. As one of the world’s best players and a longstanding wearer of ECCO GOLF shoes, this feels like a perfect fit, and we’re excited to support him as he continues his career.”
Player profile
Aaron Rai
Age: 30
Turned professional: 2012
Professional wins: 8
Career highlights:
2025 Abu Dhabi HSBC Championship
2024 Wyndham Championship
2020 Scottish Open
2018 Hong Kong Open
For further information about ECCO GOLF and its ambassador program, please visit golf.ecco.com or contact Timo Vollrath, Head of Global Marketing, ECCO GOLF. Email: TVO@ecco.com
ABOUT ECCO
ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide. www.ecco.com