The “Take Flight’ Collection marks the second release between the brands, featuring Nike Air Max Plus G and Nike Victory Tour 4
Collection will be previewed at Eastside Golf’s New York City Pop Up at Shopify NY September 25 – 28, and available for purchase on October 2nd
New York, NY – Eastside Golf, the lifestyle brand redefining the intersection of golf, culture, and fashion, today revealed its second highly anticipated shoe collection in collaboration with NIKE, Inc.
The “Take Flight” collection features two new Eastside Golf x Nike footwear models – the Nike Air Max Plus G, featuring spikeless integrated traction, and Eastside Golf’s second performance shoe, the spiked Nike Victory Tour 4. The shoes will be available for early purchase on EastsideGolf.com on September 25; and will be sold on Nike.com, as well as online and in select DICK’s Sporting Goods, Golf Galaxy and Pebble Beach Company stores on October 2nd.
Eastside Golf’s full “Take Flight” collection, featuring the Nike footwear collaboration, the brand’s limited-edition Ryder Cup line, as well as apparel and accessories for holiday, will be showcased at Eastside Golf’s New York City-based pop-up presented by Shopify. This will mark the second year Eastside Golf has taken over the Shopify NY storefront in SoHo, giving consumers the opportunity to immerse themselves in the brand, and touch, feel and try on Eastside Golf’s signature styles and preview upcoming launches. The pop-up will be open from 10:00 AM – 6:00 PM daily from September 25th – 28th at 131 Greene St.
The “Take Flight” collection symbolizes golf and community rising higher together, breaking new boundaries and setting new standards for what the sport can be. Drawing inspiration from the sky, “Take Flight” drives its wearers to reach new heights and soar beyond their limits in golf and in life.
“Take Flight represents an evolution in the game – inspiring everyone, golfers and non-golfers alike, to reach for new heights in whatever they are pursuing,” said Earl Cooper, Eastside Golf co-founder. “We are honored to release our second collaboration with Nike, and extend our long-standing relationship with the Nike family as a whole.”
Footwear Details:
Eastside Golf x Nike “Take Flight” Air Max Plus G
In this boundary-breaking crossover, streetwear and golf sensibilities are blended seamlessly in this shoe with spikeless integrated traction that performs just as well on the course as it does in the city. Featuring a sky-blue colorway, the iconic Nike Air Max Plus is reimagined as a performance golf shoe, marked with the deep attention to detail that Eastside Golf is known for. Hidden design elements, including the shoe’s iconic cage graphic that spells “Eastside” and “Golf”, are just a few aspects that make this shoe unique. The Eastside Golf x Nike “Take Flight” Air Max Plus G retails for $205.
Eastside Golf x Nike “Take Flight” Nike Victory Tour 4
The second performance shoe released by Eastside Golf, the Nike Victory Tour 4 is designed for the course and inspired by the sky. The premium fabric finish offers a subtle sky glare effect, while the blue chrome accents on the swoosh and sole reflect the stratosphere. The spiked sole with its carbon plate is engineered for optimal green-grass performance, offering the wearer stability and signature style on the course. The Eastside Golf x Nike “Take Flight” Nike Victory Tour 4 retails for $210.
The collaboration with Nike marks the next stage in Eastside Golf’s long-standing relationship with the NIKE, Inc. family of brands. In 2024, the brands released their first shoe collaboration, featuring the Nike Air Max 1 ‘86 OG’, a hybrid non-spiked golf shoe, and the spiked Nike Air Zoom Victory Tour 3, Eastside Golf’s first performance shoe. In 2021, Eastside Golf made history with the first collaboration on an Air Jordan golf shoe, and has released a total of nine highly sought-after collaborations with Jordan Brand.
Founded by former Morehouse College golf teammates Olajuwon Ajanaku and Earl Cooper, Eastside Golf has emerged as a cultural force, reshaping the game’s image and appeal through authentic storytelling, barrier-breaking collaborations, and fashion-forward design. The brand’s partnerships with Jordan Brand, the NBA, MLB, and major U.S. retailers have helped expand golf’s reach, change the perception of the game and achieve greater relevance with new audiences around the world. This year, the brand opened its first US-based retail store in Detroit, MI, and announced partnerships with leading national fashion and sports retailers, including Nordstrom, Golf Galaxy, DICK’s Sporting Goods and House of Sport, while expanding its presence in streetwear and golf pro shop locations.
About Eastside Golf
Eastside Golf is actively transforming perceptions of the game through its apparel which has been embraced by golf professionals, celebrities, fashion influencers, and professional athletes including NBA stars Chris Paul and Jayson Tatum, NFL greats Patrick Mahomes and Victor Cruz, musician DJ Khaled and President Barack Obama. Its signature swingman logo, a young Black man dressed in a sweatshirt and jeans with a gold chain around his neck and a club in mid-backswing, is meant to convey that you can bring your authentic self to the game of golf, with full confidence.
Eastside Golf boasts notable relationships with global brands including Mercedes-Benz USA and Nike, nine collaborations with Jordan Brand, and strategic partnerships and licensing deals with PGA TOUR, PGA of America, Bridgestone, NBA, MLB, and Travel + Leisure. The brand was profiled in Hulu’s “Grails: When Sneakers Change the Game,” a six-episode docuseries on how Ajanaku and Cooper are driving social and cultural change in golf. To learn more, visit eastsidegolf.com or follow @EastsideGolf on Instagram.
Media Contacts:
Colin Hass-Hill: colin@androbin.co
Erica Annon: erica@androbin.co