Tinley Park, IL — Bettinardi Golf, a leader in precision-milled golf equipment and luxury lifestyleaccessories, is proud to announce a limited-edition collaboration with Guinness®, the world-renowned Irishbrewer. This unique partnership brings together two brands known for their dedication to craftsmanship,innovation, and timeless tradition.
The Guinness x Bettinardi collaboration honors a shared commitment to heritage, craftsmanship, andexcellence. Timed with The Open in Northern Ireland, this limited- edition release features precision-milled putters, headcovers, and accessories that seamlessly blend the iconic styles of Guinness, Bettinardi, and TheOpen. Each piece delivers a perfect balance of performance and tradition, wrapped in the unmistakable character of two legendary brands.
“At Bettinardi, we’ve always prided ourselves on partnering with companies that share our commitment to qualityand legacy,” said Sam Bettinardi, President of Bettinardi Golf. “Guinness is one of the most storied brands in theworld, and this collaboration is a tribute to heritage, excellence, and shared values of craftsmanship.”
The Guinness x Bettinardi Collection will be available for a limited time starting on July 15th, 2025 at 10 AM CT exclusively through THE HIVE™ (https://bettinardi.com/pages/hive) and select retail partners globally.
For more information, visit Bettinardi.com or follow along @bettinardigolf and @guinnessus on social media.
About Bettinardi Golf
Located just outside Chicago, Illinois, Bettinardi Golf is a family-owned and operated premium golf equipment company that designs, crafts, and mills precision-made golf products, including putters, wedges, irons,headcovers, golf accessories, and more. Since 1998, Bettinardi Golf putters have amassed 100 worldwide Tourvictories and counting. For more information, please visit bettinardi.com.
About Guinness
The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James’sGate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast,Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over150 with almost 9 million glasses of Guinness enjoyed every day around the world. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon andDon Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE)and their products are sold in more than 180 countries around the world. For more information about Diageo, theirpeople, brands, and performance, visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow Twitter and Instagramfor news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS: Kelly Pepe, DIAGEO kelly.pepe@diageo.comdiageobeer@taylorstrategy.com