(Scottsdale, AZ & Anaheim, CA) – Bad Birdie has officially selected RepSpark as its B2B eCommerce partner. This collaboration is meant to accelerate Bad Birdie’s wholesale footprint to provide retail partners with a premium, streamlined ordering experience that matches the brand’s high-energy aesthetic.
Since its inception as a side hustle in a founder’s apartment, Bad Birdie has undergone a meteoric rise. The brand secured a deal on Shark Tank, opened flagship retail stores, and signed on professional athletes.
By moving its B2B operations to RepSpark, the #1 wholesale platform in golf, Bad Birdie is poised to further scale its presence in pro shops and major retailers worldwide.
“Golf wasn’t meant to be proper; it was meant to be played with style that shows personality, breaks expectations, and has more fun than the rest,” said CEO and Founder, Jason Richardson. “As we continue to grow Bad Birdie’s wholesale footprint, we need a platform that matches our ambition. RepSpark helps us move fast, stay organized, and gives our accounts a premium buying experience.”
Redefining the Fairway
Bad Birdie is built for the modern golfer who prioritizes performance without sacrificing self-expression. Known for its bold patterns and never lay up attitude, the brand focuses on:
- Performance-First Engineering: The brand uses technical fabrics and course-ready construction designed to help athletes play their best game.
- Next-Gen Community: The brand is redefining golf culture by bringing together a new generation of players and making the game feel more welcoming, social, and accessible
- Versatile Lifestyle Design: The brand creates apparel that transitions seamlessly from a high-stakes round to a social atmosphere.
Why RepSpark?
As Bad Birdie continues to expand its national and international reach, RepSpark’s platform provides the digital infrastructure necessary to manage high-volume wholesale demand. The partnership offers retail accounts:
- Interactive Digital Line Sheets: This allows buyers to browse and shop bold new collections with ease.
- Real-Time Inventory Access: This ensures that pro shops and retailers have accurate data on the latest drops to prevent stockouts.
- Seamless Order Management: This reduces administrative friction so the Bad Birdie team can focus on what they do best, instead of repetitive manual work.
“Bad Birdie is one of the most exciting stories in golf right now,” said Meghann Butcher, CEO of RepSpark. “They have successfully moved the needle on what golf apparel can look like. We are thrilled to provide the technology that allows them to scale that vision and offer their wholesale partners a world-class buying experience.”
About Bad Birdie
Bad Birdie is a modern golf apparel brand redefining the game through bold design, performance-driven apparel, and a more expressive approach to golf culture. Founded to challenge the sport’s traditional style norms, Bad Birdie creates technical, course-ready apparel that blends function and personality — built for how today’s golfers play, socialize, and live. Through innovative product, community-driven events, and cultural partnerships, Bad Birdie is helping shape a more welcoming, energetic future for golf both on and off the course. Learn more at badbirdiegolf.com.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets, and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join the RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
Contact
Eric Gandarilla
Content Marketing Manager
eric.gandarilla@repspark.com
www.repspark.com
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