Hello golf stakeholders:
Welcome to the exciting FedEx Cup Playoffs season! (yawn, does anyone other than golf writers actually try to follow all the math and probabilities?) The Perspective audience is more interested in a) how do I get a few more rounds at acceptable revenue out of the remainder of the golf season/calendar year and b) starting to flesh out the key assumptions and business contours for CY ’26. If you’re in that crowd you’re in the right place because there will be no talk about the FedEx Cup but plenty of numbers, analysis and insights on how the ’25 season is unfolding and what it might portend for ’26.
Publisher Jim K. gets to lead this month and he’s interested in exploring the current and future state of customer centricity; the need and path to “up our game” to transition from the former to the latter. In fairness, he outlines that our lagging capabilities in identifying, classifying and delivering relevant messages to an individual facility’s customers isn’t all the “operators’ fault”; the technology, tools and service providers haven’t been doing their part to make it easy, efficient and economical.
Contributing Editor Stuart Lindsay provides a complementary observation that we’re seeing the early signs of a slowdown in rounds and golfers (not as much yet on revenue/pricing though) and, if his crystal ball is functioning correctly, we’re headed back to a more competitive era and a battle for share-of-golfer that was the industry hallmark pre-COVID. He suggests that you can’t win the battle for share-of-golfer if you can’t identify who’s repeating, coming or going at your facility and other core customer base metrics. Smart operators and our clients are starting to invest in building those “customer muscle” capabilities with their existing profit surpluses so they’re not trying to catch the falling dagger when/if the tide turns quicker than expected.
See below for the headlines to each of our recurring sections from the regional July weather impact (back to negative after June lone positive) to By-the-Numbers which provides the June and Year-to-Date results for Rounds (flat) and Utilization (slight down, first of the year). We’ve already compiled the July golf operations performance scorecard “preview”, courtesy ofour Golf Market Research Center (GMRC) early-responders, and the sneak peek suggests that Rounds will generally follow the weather decline and produce something in the range of flat Utilization. If you want to know those numbers on a regular basis, you can either participate in GMRC (course operators) or sign up for a Publications Membership (everyone else).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the discussion and healthy debate.
© Copyright 2025 Pellucid Corp. All rights reserved. Quotations permitted with prior approval. Material may not be reproduced, in whole or part in any form whatsoever, without prior written consent of Pellucid Corp.