Ideaslab’s XView AI Technology Delivers Visual, Data-Driven Golf Swing Analysis To Instantly Maximize Henry-Griffitts’ Exclusive Custom Club Fitting Experience
[COEUR D’ALENE, ID and NEW YORK, NY] — Henry-Griffitts, a pioneer in custom club fitting since 1983, today announced a strategic partnership with IdeasLab, the innovator in artificial intelligence (AI) behind the groundbreaking golf swing analysis app, XView AI. This strategic partnership will redefine how golfers are matched with their ideal clubs by combining objective AI motion tracking with decades of personalized golf club fitting expertise.
Henry-Griffitts is synonymous with craftsmanship, precision and performance. Now, by integrating the XView AI technology, the company will streamline and enhance the precision of custom golf club fitting with real-time AI motion tracking. “This collaboration will integrate our one-of-a-kind 3D markerless technology into the Henry-Griffitts fitting process, bringing a deeper, undeniably objective look into a golfer’s biomechanics, club path, and shaft performance during the fitting session itself. It gives each golfer true agency to make a change for the better,” said IdeasLab founder & CEO Winston Yang.
It underscores a growing movement toward integrating advanced AI into golf performance and equipment design, and reflects both companies’ commitment to elevating the golfer’s experience through measurable innovation.
Randall Henry, Managing Partner of Henry Griffitts, said, “Our legacy has always been about fitting golfers with equipment that’s built precisely for them, through our network of certified teachers/fitters. . When considering how to evolve our process with the latest technology, we were drawn to IdeasLab’s
cutting-edge AI technologies around sports, fitness and human motion. Their AI will provide our teacher/fitters with real-time data to complement our decades of fitting expertise.”
Partnership Highlights
- Enhanced Data Accuracy and Speed: By automating swing analysis, XView AI provides instant, high-fidelity data on critical swing metrics, allowing fitters to make faster and more informed decisions for their clients.
- Deepen the Fitter-Golfer Relationship: With the AI handling the data collection and basic analysis, fitters can spend more time interacting with the golfer, understanding their specific goals, and providing personalized guidance.
- Pioneer the Future of Fitting: Position Henry Griffitts at the forefront of golf technology, leading the charge in researching and trialing new AI-driven methods to optimize performance for golfers of all skill
- Henry-Griffitts has pioneered innovation in club fitting and tools used by clubfitters worldwide, including things like the lie board, interchangeable heads, the fitting system to name a Now we will be working with XView to develop new AI tools to change the tools used by teachers/fitters and customers when it comes to custom fitting.
Austin Fazio, Partner at Henry Griffitts, added, “Together, we can give golfers not just the best-fitting clubs, but also a deeper understanding of how their swing and equipment work best together. We see using this AI as a powerful new tool for our experts that empowers them to do their job even better.”
XView AI, an app launched in May 2025, has already begun reshaping the way players, from recreational golfers to elite athletes like World Long Drive Champion Martin Borgmeier and coaches like Pete Buchanan, analyze and refine their swings.
The rollout of XView AI will begin at select Henry-Griffitts locations this fall, with a full-scale deployment planned across all locations worldwide.
About Henry Griffitts
Henry-Griffitts is the pioneer of dynamic clubfitting and originator of the lie board, interchangeable heads and dynamic fitting, as well as the clubfitting cart. Dedicated to the symbiotic relationship between swing and equipment, Henry-Griffitts custom fits clubs through its worldwide network of H-G Certified Teachers and then hand-assembles those clubs to the tightest industry specifications. Henry-Griffitts was founded in 1983 by golf professionals Randy Henry and Jim Griffitts who recognized that custom-fit golf clubs consistently enhance golfer performance. Since then, Henry-Griffitts has been at the industry’s forefront developing products and methods that focus on performance for both teachers and students. To contact Henry-Griffitts, email us at hgsupport@henry-griffitts.com or visit www.henry-griffitts.com
About IdeasLab
IdeasLab, founded in New York, NY in 2017 by Winston Yang, develops innovative AI models and disruptive applications that empower athletes to improve their performance, spanning training and coaching, physical and occupational therapy, and robotics. In May 2025, on the heels of a first seed round of funding in February 2025, IdeasLab introduced XView AI Pro, the first and only app that tracks movement of body, golf shaft and golf club to provide a comprehensive and visual analysis instantly.
IdeasLab also collaborates with PGA Golf Management Programs nationwide. In July 2025, the University of Nebraska, University of Central Oklahoma and UNLV became the first PGA-accredited institutions to formally integrate IdeasLab’s technology into its curriculum, a first of its kind partnership that reflects a growing trend of AI integration into sports education and performance. It underscores IdeasLab’s commitment to bridging innovation with real-world application in sports.
As the only app of its kind to not require the cloud and internet connection to run, XView AI Free, Plus, and Pro are all available in the iPhone App store. For more information, please visit https://www.ideaslab.com and follow on social media @xview_golf.
Media Contact:
Lisa Bell
Lisa Bell PR for IdeasLab
617-304-3836