[Chicago, IL] – Oars + Alps, the brand redefining men’s personal care, is on a mission to change the way men think about sunscreen. With its award-winning lineup of clean, high-performance skincare and sunscreen products, the brand’s new campaign, Man Needs More Sun, celebrates the power of sunshine, staying active, and community – reminding men that life’s best moments happen outside.
In a world where modern men spend most of their time indoors under artificial lights and behind screens, Man Needs More Sun is a challenge to men to reclaim one of life’s simplest and most energizing pleasures: time in the sun. The campaign kicks off with a 30-second hero spot that transforms a quiet city street into a spontaneous dodgeball game. Men emerge from surrounding buildings—suited up for work, still in uniform, or caught mid-break—and join a rousing display of outdoor camaraderie, laughter, and activity. The message is clear: joy, connection, and sunlight are waiting just beyond the door.
“Oars + Alps makes sunscreen for men, but more than that, we’re advocating for a lifestyle where getting outside is essential to your well-being,” said Annie Gianakos, Brand Marketing Director at Oars + Alps. “We know a lot of guys avoid sunscreen because of how it feels, smells, or looks. Our suncare is made specifically for men and their lifestyles, so it’s easy to use, feels great on skin, and lets them get back to enjoying the sun—without the residue, greasiness, or white cast.”
Oars + Alps’ suncare line is designed to simplify protection and encourage reapplication—especially for active, on-the-go routines. The brand’s portfolio includes the Hydrating Antioxidant Sunscreen Spray (available in SPF 30, 50, 70, and travel size), the lightweight, mist-on Face + Scalp Spray, the non-greasy Matte Sunscreen Stick with SPF 50, and the Clear Go Stick with SPF 35 for body. The Everyday Anti-Aging Face Moisturizer is also a hero product in the lineup, delivering hydration, sun protection, and anti-aging benefits in one easy step. The easy-to-use, lightweight, award-winning formulas are popular with men and have been hailed as some of the best products around for men’s suncare and skin care needs.
Oars + Alps products are clean, lightweight, and formulated to work hard without slowing you down. For more, visit www.oarsandalps.com or follow @oarsandalps on social media.
About Oars + Alps:
Founded by two women with outdoorsy husbands, Oars + Alps tackles the effects of sun, sweat, wind, and pollution with simple, clean, and effective grooming solutions. Every product is made to be non-greasy, residue-free, and packed with multi-benefit ingredients. Designed for men’s active lifestyles (but made to work for everyone), Oars + Alps fits seamlessly into any daily routine—so you can go outside, stay active, and show up looking your best.
Media Contact:
Behrman Cesa Communications
oarsandalps@behrmancesa.com