LOS ANGELES — Noteefy, the leading demand and revenue management platform used by more than 900 golf courses, today announced the launch of its AI Pro Shop Assistant—a generative AI-powered product providing golfers with instant answers about tee time availability, course information, conditions, and more, directly from a course’s website.
Built specifically for the golf industry, the AI Assistant brings real-time, conversational support to a space still dominated by phone calls and manual processes. Already piloting at dozens of premier courses across the U.S., the Assistant is helping operators streamline operations, improve golfer engagement, and reduce pro shop call volume by double digits.
Initial findings from the NGF – which has been examining golf facility phone traffic over the past month – indicate golf shops are fielding roughly 50 calls per day on average and facilities with additional amenities can see call volumes double or triple these baseline figures. These volumes understate the burden on courses during busy golf seasons.
Noteefy’s AI Assistant will reduce phone calls to courses by preemptively answering the repetitive guest questions and working autonomously to enforce the best overall experience.
The AI Assistant is trained on each course’s unique documentation, tee sheet, amenities, and operating policies. It can answer via prompts and natural-language questions such as:
- “When’s the next available tee time for two on a Saturday?”
- “Can I join the waitlist if the time I want is full?”
- “What are the hours for the driving range?”
- “Is it cart path only?”
“Similar to the introduction of mobile as a platform, and the internet before it, we believe AI is the next technology platform that will make a meaningful impact on the way golfers interact with the course and course operators efficiently run their business. Our AI Pro Shop Assistant is the first step in bringing this technology to life for operators in their day to day by answering guest questions instantly, saving time for golfers and staff while recapturing revenue lost to missed calls or abandoned bookings.” said Jake Gordon, CEO of Noteefy
As a major milestone in the adoption of AI within the golf industry, American Golf will be deploying the Noteefy AI Pro Shop Assistant across its portfolio. Known as one of the largest multi-course operators in the U.S., American Golf’s adoption demonstrates the scalability and impact of the solution across various course types and golfer segments.
“At American Golf, we’re always looking to elevate the golfer experience while improving operational efficiency,” said Rick Crowder, VP of Revenue at American Golf. “The Noteefy AI Assistant lets us serve golfers 24/7, reduce inbound calls, and allow staff more time to maximize their tee time availability”
The AI Assistant integrates seamlessly with Noteefy’s broader product suite—known for reducing no-shows and filling canceled slots, turning golf course websites into 24/7 digital concierges that boost revenue and improve service.
This marks a new chapter in Noteefy’s mission to modernize golf operations, giving operators the tools to grow revenue, engage golfers, and future-proof their business in an increasingly digital world.
On August 28, 2025 at 9:30 AM PT, industry leaders and innovators will gather for a must-attend session exploring how artificial intelligence is transforming golf course operations. Future of AI in Golf Management: What Operators Need to Know to Capitalize on this Moment will dive into the call volume problem facing courses, lessons from AI adoption in the restaurant industry, and first-hand insights from leading operators. The event will also feature a live demo of Noteefy’s AI Pro Shop Assistant. Register here.
About Noteefy
Noteefy is the leading demand and revenue management platform for the golf industry. Purpose-built for course operators, Noteefy helps optimize tee time utilization, optimize direct revenue, and elevate the guest experience. By transforming workflows into a unified system for managing real-time demand, Noteefy empowers operators to unlock the full value of every tee time. Trusted by top public, municipal, and resort courses—and rapidly expanding across the U.S. Noteefy is redefining how the golf industry drives profitability and guest engagement. Trusted by over 800 golf courses, including 80 of the top 200 public courses and 9 of the top 12 Multi Course Operators.