Rocklin, CA – The Association of Golf Merchandisers (AGM) is excited to share the latest episode of The Fairway to Retail Success, featuring Jason Loomis, Executive Director at Great River Golf Club in Milford, CT and the PGA of America’s 2024 National Merchandiser of the Year for public facilities.
In this episode, Jason shares how he helped transform Great River from a daily fee operation into a thriving university-owned golf course with a nationally recognized retail program. Drawing from experience at premier clubs like Ocean Reef Club and Sleepy Hollow Country Club Jason brings a seasoned perspective to modern golf retail strategy.
Listeners will learn about the key operational changes that reshaped the shop’s success—including weekly inventory controls that dramatically reduced shrinkage. Jason also dives into effective markdown strategies, building a growing women’s business, and how to lead retail initiatives even with limited staffing.
Whether you’re looking to sharpen your retail operation or explore fresh strategies for long-term merchandising success, this episode delivers real-world insight from one of the best in the business.
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is the premier platform for golf retail professionals, showcasing the visionary voices shaping the industry today. Whether you’re looking for cutting-edge merchandising strategies, innovative marketing ideas, or proven operational best practices, this podcast delivers expert insights to help you elevate your retail game. Designed to unite the AGM community, it highlights the breakthroughs and leadership driving golf retail forward, celebrating both seasoned experts and emerging innovators.
To learn more about the AGM and access tools to support your retail journey, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact:
For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138.