Rocklin, CA – This August, the Association of Golf Merchandisers (AGM) is proud to present a diverse lineup of webinars designed to support retail professionals, sales reps, and vendor partners at every level of the golf industry.
From mentoring interns and preparing for buyer meetings to mastering direct mail marketing and planning holiday displays, each session offers fresh insights and actionable strategies tailored to today’s retail challenges.
Whether you’re developing future leaders in your shop, elevating your sales process, or looking to spark creativity ahead of the holiday season, AGM’s August webinars will equip you with the tools to lead with confidence and stay ahead of the curve.
The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar.
August Webinars:
Beyond the Counter: Motivating Interns and Assistants in Your Golf Shop – Gabriella Story
Date: Wednesday, August 6, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Gabriella Story, PGA: Program Director, Campbell University PGA Golf Management
Description: Interns and young assistants bring fresh energy to the shop, but without the right guidance, they can miss out on valuable learning experiences. This webinar will explore how to mentor and involve them in the merchandising operation, providing hands-on training that prepares them for bigger roles.
Key Takeaways:
- Mentor interns and young assistants through hands-on training in merchandising and shop operations
- Create opportunities for involvement in visual displays and inventory management
- Prepare future leaders by offering valuable learning experiences beyond basic tasks
From visual displays to inventory management, discover ways to create meaningful opportunities that go beyond the counter!
Registration: https://form.jotform.com/251557087634161
FOR SALES REPS: Preparing to Show the Line – Part 1 – Justine Coo
Date: Monday, August 11, 2025
Time: 1:00 PM EST / 10:00 AM PST
Presenter: Justine Cook: AGM Director of Membership and Education
Description: This seminar focuses on streamlining your sales process for greater efficiency, emphasizing time management and thorough preparation for buyer engagements. Learn how to optimize appointment scheduling at regional and national shows, explore adaptable best practices for every phase of the sales cycle, and uncover strategies to drive consistent success in your role.Key Takeaways:
- Develop a systematic approach to effectively prepare for buyer engagements in a professional capacity
- Explore optimal strategies for scheduling appointments at regional and national shows
- Unlock strategies to augment your sales productivity!
Don’t miss this session tailored just for sales professionals – make Mondays matter and join us live!
Registration: https://form.jotform.com/251557405018151
FOR VENDOR PARTNERS: Direct Mail 101 for Vendors – Keith Goodman
Date: Wednesday, August 13, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Keith Goodman: Vice President, Corporate Sales and Marketing – Modern Postcard
Description Discover how direct mail can be a powerful tool in your marketing strategy. This webinar will guide vendor partners through developing a targeted marketing plan, selecting the right mailing list, designing an effective mail piece, and integrating direct mail with digital campaigns. Plus, learn how to track key metrics to measure profitability and maximize your return on investment.
Key Takeaways:
- How to create a direct mail campaign that complements your digital marketing efforts
- Strategies for selecting the right mailing list to reach your ideal customers
- Best practices for tracking and analyzing campaign performance to optimize results
Reserve your seat today and turn direct mail into your secret sales weapon!
Registration: https://form.jotform.com/251557333543154
Holiday Retail Trends with ZenGenius – Johan Kiszonak
Date: Wednesday, August 27, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Johan Kiszonak: Design Director at ZenGenius
Description Get ready to dive into the most exciting holiday trends of the year. In this session, ZenGenius will share the top 12 design-forward ideas they are forecasting for the 2025 season, from bold color palettes and immersive displays to playful storytelling and nostalgic moments. Beyond the big picture, they’ll also break down a few quick wins that you can easily bring to life in your own retail space, requiring no major overhaul. Whether it’s a clever way to decorate a display table or a fresh take on window moments, you’ll walk away with practical, creative ideas to make the holidays feel magical for your guests.
Key Takeaways:
- Explore the top 12 design-forward trends for holiday 2025, from bold palettes to immersive storytelling
- Gain inspiration for creative, guest-focused displays that spark nostalgia and delight
- Walk away with quick-win ideas you can implement without a full shop overhaul
Gear up for the festive season – register today!
Registration: https://form.jotform.com/251557608546162
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138