Have you heard the news?
We just became the official footwear partner of Minor League Baseball players and the official partner of MLB Players, Inc. through a first-of-its-kind deal with the Major League Baseball Players Association (MLBPA).
We are trying to play it cool, but for a line of shoes less than a year old, this new chapter brings bigger conversations to the table of how an athlete’s shoe choice is one of the most important pieces of gear. It’s… a pretty big deal.
Footwear Finally Off The Bench
For years, cleats were an afterthought. Players obsessed over their bats, gloves, sleeves, and supplements—but shoes? They were just… shoes. There have always been Big Footwear Companies that have been around forever—and between you and me, have stopped innovating years ago. But, there hasn’t been a brand that has stepped up to the plate to take a swing at improving the technology within the baseball cleat industry.
Until now.
With this historic partnership, footwear is up to bat.
Proven in the Lab. Built for the Field.
We built cleats that perform differently from big brands. And the science backs it up.
In clinical testing reviewed by the American College of Foot and Ankle Surgeons, players wearing SQAIRZ gained over 2 MPH in exit velocity and 2 MPH in pitching velocity. No extra training. No swing tweaks. The only variable was the cleats.
That edge comes from the design of our GFP™ line (Ground Force Production). While other brands focus on shelf appeal, we focused on biomechanics. Because power starts from the ground up—and most cleats were holding athletes back.
Here’s what makes ours different:
- Roomier Toe Box – Lets your toes spread like they’re supposed to, unlocking better balance, joint alignment, and rotational power
- SmartTraction™ Outsole – Bites hard when you plant, then lets you rotate clean so you don’t blow out your knees trying to turn
- Sta-Put™ Lacing – Keeps your foot strapped in so every ounce of force goes into your game—not into slipping around in your shoe
- Low-Profile Collar – Supports the ankle without locking it down, so you get full range without feeling like you’re in a cast
Every inch of these cleats is built to help you move better, feel better, and play harder—without wrecking your joints in the process.
What This Means for You
The bottom line: the MLBPA Inc. just gave our cleats the ultimate stamp of approval—because the tech inside our shoes holds up.
It means the same shoes helping big leaguers hit harder, pitch faster, and stay healthier are now in your corner, too.
Whether you’re grinding through 6 a.m. practices, chasing scholarships, or just trying to outplay everyone on the field this weekend—you’ve now got access to cleats that can really change your playing career.
The Pros (and the Future) Are Already In
Let’s just say… we’ve had a year.
We became the Official Shoe of Perfect Game and Diamond Allegiance. Most recently, we were the Official Footwear Partner of the High School National Baseball Championship Series, where the top young athletes in the country laced up and felt the difference for themselves.
Thousands of players—from rising stars to college commits—are stepping into SQAIRZ.
And they’re not the only ones.
Over 20+ MLB players have already made the switch because they are feeling the difference on the big stage.
From high school turf to big-league bullpens, the shift is happening.
And we’re just getting warmed up.
What Are You Waiting For?
One year in. One cleat line.
And we’re already backed by the MLB Players Association Inc.
That’s unheard of.
The whole baseball world is paying attention to SQAIRZ GFP™ and you should too. They have been improving the stats of athletes from all levels, so now ask yourself if it’s time. Are you ready to experience the difference yourself?
Join what thousands of players and organizations now stand behind.
We are a little brand and a little team with one mission: to change how the world thinks about athletic footwear..
The future of baseball is here and it’s ready for YOU.