BOURBON, MO – Imperial, the #1 headwear brand in golf, is proud to announce its official sponsorship of First Tee through its philanthropic arm, the Imperial Foundation. As an “Inspired Partner,” the Imperial Foundation will provide support to First Tee’s national headquarters and chapter networks across the country, advancing community programs, local events, and youth initiatives that create meaningful, lasting impact for young people and the communities they call home.
Founded in 1997, First Tee began as a way to make golf more affordable and accessible for kids of all backgrounds. Today, it stands as a global leader in youth development, using golf as a platform to build character, instill life-enhancing values, and inspire the next generation of leaders. This partnership is rooted in a shared mission: to empower young athletes, foster character development, and nurture a lifelong love for the game.
“The Imperial Foundation was established to support programs like First Tee that are shaping the future of junior golf,” said David Shaffer, President at Imperial. “First Tee continues to nurture talent, instill strong values, and build a more inclusive, accessible game. We are honored to be a part of that journey.”
“This partnership is a meaningful reflection of who we are and what we believe in,” added Jerry Biag, Director of Marketing. “We’re not just here to support the game, we’re here to support the kids, communities, and character that define its future.”
About PGA TOUR First Tee Foundation (“First Tee”)
First Tee (www.firsttee.org) is a 501(c)(3) nonprofit youth development organization that is supported by the PGA TOUR. Its mission is to impact the lives of young people by providing educational programs that build character and instill life-enhancing values through the game of golf. Over more than 25 years, First Tee has reached millions of youth through its network of 150 chapters, 11,450 schools and 2,000 youth centers. Headquartered in Ponte Vedra Beach, Florida, USA, programs are delivered in all 50 United States and select i
About The Imperial Foundation
Founded in 2023, The Imperial Foundation is committed to the growth and vitality of sports, with a special focus on golf. Our mission extends beyond the fairways, emphasizing overall health and well-being within the communities we serve. Our three pillars – Vitality of Sports, Community, and Sustainability – guide our initiatives and drive positive change.
About Imperial
Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands.
Imperial products can be found in the Top 100 golf courses in the United States and has been voted the #1 headwear brand in golf for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech.
For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.
Contact:
Jerry Biag
Director of Marketing
jbiag@imperial1916.com