First-time Exhibitor Showcases Style-meets-function Golf Apparel Designed By Women, For Women
Bov Active, an emerging golfwear brand redefining standards for women’s apparel in the sport, is set to make its debut at the 2025 PGA Buying Summit in Frisco, TX. The brand will showcase its latest collection alongside best-selling staples at Booth 614, inviting attendees to experience its signature blend of flattering fit, versatile styling, and on-course functionality.
Golfwear Women Actually Want to Wear
As female participation in golf continues to rise—28% of all on-course golfers last year were women, a record high—many still find themselves underserved by apparel options that feel outdated, unflattering, or disconnected from their lifestyle.
Bov Active was created to change that.
Frustrated by neon colorways, overly masculine cuts, and generic prints, founder Michelle Choi set out to build something different: elevated pieces women feel confident and like themselves in—whether they’re teeing off, running errands, or heading to post-round plans.
A Debut You Don’t Want to Miss
Bov Active’s appearance at the Summit marks its first official trade show, giving buyers a chance to discover a fresh brand that’s already gaining traction among women and lifestyle influencers across golf, tennis, and athleisure. At Booth 614, attendees will be able to:
- See, touch, and feel the latest pieces designed with real women golfers in mind
- Refresh your assortment with versatile, style-meets-function apparel designed to meet the evolving needs of today’s active, style-conscious woman
- Connect directly with Michelle and her team to learn how Bov Active can elevate your shop’s offering
Founder Michelle Choi says it best: “No more flamingos. No more awkward fits.”
Bov Active is here to introduce golfwear women actually want to wear—flattering, functional, and made to move confidently from course to coffee.
Let’s Connect
Retailers and partners are encouraged to stop by Booth 614 or reach out in advance to book a meeting with the Bov Active team – reach out to hello@bovactive.com
About Bov Active
Bov Active is a women’s golfwear brand on a mission to empower more women to show up as themselves—on the course and beyond. Designed by women golfers who understand both style and function, Bov Active delivers elevated essentials that move with you, flatter you, and reflect the lifestyle of today’s multi-faceted woman.
For inquiries, contact:
hello@bovactive.com
www.bovactive.com