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ORLANDO, Fla. – The 73rd PGA Show, held January 20-23, 2026, delivered a powerful statement on the strength, scale and future of the global golf industry, welcoming more than 34,000 industry professionals from 90 countries and all 50 U.S. states to Orlando for the game’s largest annual business gathering. Marking the 40thconsecutive year at the Orange County Convention Center (OCCC), the PGA Show reached its largest size since 2009 for the second consecutive year, underscoring golf’s continued momentum and health heading into the new season.
As the premiere destination for the business of the $102 billion golf industry, the PGA Show brought together professionals, owners, retailers, manufacturers, innovators, media and leaders who collectively shape the future of the game. For more than seven decades, the PGA Show has set the tone for the year ahead, and 2026 proved no exception.
“Each year, the PGA Show sets the direction for the golf business worldwide,” said PGA Show Vice President Marc Simon. “Golf is healthy, the business is strong and the future of the game has never been more exciting. From impactful product launches and education to meaningful partnerships and networking, the Show provides energy and confidence for the season ahead. The growth we saw in 2026 reflects an industry that is evolving, innovating and investing in long-term success—and the momentum in Orlando reinforces that golf’s best days are still ahead.”
A Global Industry at Full Strength
Spanning 1.1 million square feet of exhibition, demonstration and meeting space across the OCCC’s West Building, often referenced as more than 10 miles of show aisles, the 2026 PGA Show expanded across every major metric, including attendance, exhibitor count, net booth space and total event footprint, making it the largest PGA Show in 16 years.
The event featured 1,195 participating brands, representing market leaders, veteran manufacturers and emerging companies entering the golf marketplace, all showcasing thousands of new innovations in equipment, technology, fashion, training aids and golf-related services.
Industry professionals in attendance included more than 8,200 PGA of America Golf Professionals, LPGA Professionals and international PGA Professionals, alongside more than 1,300 VIP buyers representing 910 facilities and retailers. Collectively, these VIP buyers brought approximately $975 million in purchasing power and nearly $2.4 billion in retail sales potential to the Show.
Launchpad for Innovation and the New Season
The game’s most recognizable brands and veteran manufacturers, along with nearly 400 new exhibitors to the PGA Show, created an unparalleled marketplace to showcase the latest innovations that will enhance the golf experience and drive the business of the sport. Thousands of products and services were introduced among some 10 miles of Show aisles including eye-catching products such as the Ping G440 K driver and Scottsdale Tec Putters, Titleist Bob Vokey SM11 wedges and T-Series Oil Can Finish Irons, Cobra 3DMP, 3DX irons and OPTM driver, PXG GEN8 irons and Lightning drivers, Bridgestone’s lineup of Tour B balls, Shot Scope’s new LM1 launch monitor, Uneekor AI Trainer, Turtlebox 3rd Generation Original Speaker, the Sun Day Red Presidio Shoe, True Linkswear AntiGravity Shoe, Nike Golf Air Max ’95 G shoe, and exciting next-season fashion collections from Fore All, Tori Richard, Puma, J. Lindeberg, Students Golf, adidas, Primo Golf Apparel, Lululemon, Under Armour and Johnnie-O, among others.
The Innovation District, featuring the New Product Zone and Inventors Spotlight, showcased emerging technologies and entrepreneurial creativity that continue to push the game forward and redefine how golf is played, taught and experienced. PGA Show attendees voted Ayr Support, Tee Box Caddie and Pinned Golf as the top three New Product Zone winners from more than 250 entries. Additionally, the United Inventors Association, partners in organizing the Inventors Spotlight pavilion and stage programming, selected four inventions from nearly 50 for top honors: Prong Putting (Best Marketing), Rapid Risk Education (HeatBox) (Best Product Pitch), TeeBoxx (Most Innovative) and Chip’d (Pinnacle Award).
Innovation extended beyond equipment and technology to the golf lifestyle itself, as Fashion Show attendees cast live votes for the best looks on the runway. Rhone (Best Men’s Brand), A. Putnam (Best Women’s Brand) and Bubble Lifestyle (Best Dressed) earned top honors in the 2026 PGA Show Fashion Show.
A Refreshed Look for a Modern Industry
Reflecting the evolution of the game and its business, the 2026 PGA Show debuted a refreshed brand identity aligned with the PGA of America’s modern brand direction. The updated look delivered a clean, contemporary aesthetic across Show signage, digital platforms and on-site experiences, reinforcing the PGA Show’s role as a forward-looking industry platform while supporting expanded programming, new partnerships and emerging sectors across the golf and golf-adjacent marketplace.
Education, Connection and Industry Evolution
Education remained a cornerstone of PGA Show Week, with a record-setting Education Program that included 80+ core education sessions across executive management, teaching and coaching, golf operations and retail, complemented by 50+ complimentary industry presentations across seven Show Floor stages. The educational programming delivered the most comprehensive professional development slate in PGA Show history.
Networking and community were on full display throughout the week, from the outdoor Demo Day at Orange County National Golf Center on January 20 to signature events such as the Fashion Show & Reception and the packed Winter Jam Concert featuring country music headliner Dustin Lynch, as well as countless meetings and gatherings across the Show Floor and beyond.
The evolution of the PGA Show continues to mirror how facilities, professionals and consumers are engaging with the game. New partnerships with FIBO (fitness), IGTM (travel), RSPA, USTA and PTR (racquet sports) introduced expanded expertise and business opportunities in golf-adjacent sectors, reflecting the increasingly multi-sport, lifestyle-driven nature of modern clubs and facilities.
Expanded Experiences and New in 2026
Several refreshed and expanded experiences debuted in 2026, including The Range, a redesigned premium equipment and technology testing area featuring full-swing and short-game bays, a putting green, contests and interactive technology experiences on the Show Floor.
Racquet Sports at the PGA Show more than doubled in size from 2025, becoming a fully integrated “show within a show” with 60+ exhibiting brands, two pickleball courts, a full padel court, live demonstrations, coaching clinics and athlete-led sessions. A new Celebrity Pickleball Pro-Am, hosted by Matt “McNasty” Manasee, highlighted how golf, pickleball, tennis and padel are converging to drive participation and year-round revenue at facilities worldwide.
Industry Icons and Cultural Influencers
The PGA Show once again attracted a wide range of high-profile personalities spanning professional golf, sports, media, entertainment and digital content, underscoring the game’s growing cultural relevance. Notable appearances included professional golfers Bubba Watson, Jim Furyk, Hal Sutton, Sir Nick Faldo, Annika Sorenstam, Brooke Henderson, Lexi Thompson and Blair O’Neal; media personalities Jim Nantz, Michael Collins, Hally Leadbetter, Alexandra O’Laughlin and Cheyenne Woods; and professional athletes Johnny Damon, Bo Outlaw, JR Smith, Calvin Johnson, Knowshon Moreno, Mike Davis and Tino Martinez, among others.
Entertainment and pop-culture figures such as Becky Robinson (“The Entitled Housewife”), Brian Baumgartner, Willie Robertson and Blake Horstmann also engaged with the Show, alongside leading golf content creators including Good Good Golf, Bob Does Sports, Barstool Sports’ Fore Play, Matt “Pickleball McNasty” Manasee and St. Andre Golf, further amplifying the PGA Show’s reach across traditional and digital audiences.
Welcoming Consumers Online via UNLOCKED: The PGA Show
While the PGA Show remains exclusively open onsite to golf industry professionals, a new streaming shoppable video series, UNLOCKED: The PGA Show, expanded the Show’s reach to passionate golf fans. UNLOCKED offers behind-the-scenes access to product launches, brand storytelling and real-time shopping of the newest golf innovations available on demand at PGAShowUnlocked.com.
Setting the Course for the Year Ahead
With strong global attendance, record-setting scale and a clear focus on innovation, education and connection, the 2026 PGA Show reaffirmed its role as both a reflection of the industry’s health and a catalyst for what’s next.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summit drive the golf business by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on X, Instagram, Facebook, LinkedIn and YouTube.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visitwww.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Jesse Dodson, PGA, jdodson@pgahq.com